Hotel Shilla (008770.KS) said on the 20th that it will open the Shilla Monogram Hanoi West Lake at Starlake in Hanoi on Oct. 23.
Shilla Monogram is the company's premium lifestyle hotel brand operated at home and abroad. It debuted in Da Nang, Vietnam, in 2020, followed by openings in Gangneung in July last year and in Xi'an, China, in February this year. The Hanoi West Lake property is the fourth hotel under the brand.
Starlake, where the hotel is located, is a new town linking downtown Hanoi with Noi Bai International Airport, about a 20-minute drive from the central business district and major industrial complexes. Hotel Shilla expects business travelers and corporate clients to form its main customer base, citing plans to relocate government offices and develop a diplomatic complex in the area, as well as the proximity of offices of global companies.
The property will operate as a five-star hotel with 319 rooms. Signature suites overlooking downtown Hanoi are located on the top floor. The hotel has five food and beverage outlets, including Dining M, a 234-seat all-day dining venue, the bakery cafe Pastry M, the Korean restaurant Jinji, the Chinese restaurant Haseongo and the rooftop Bar M. The Monogram Lounge on the 35th floor offers breakfast, afternoon tea and happy hour service. Other facilities include separate meeting rooms and a banquet hall, indoor and outdoor swimming pools and a spa.
As with existing Shilla Monogram properties, the Hanoi hotel will run under a management contract in which Hotel Shilla does not own the asset directly. The strategy allows the company to expand its overseas network by leveraging its brand and operating capabilities while reducing investment burdens. "Shilla Monogram Hanoi West Lake is a new global base that combines Vietnam's growth potential with Hotel Shilla's competitive service," an official at Hotel Shilla said. "We will work to establish it as a hotel that represents Hanoi through differentiated customer experiences and premium service."
