IPARK Hyundai Development is joining hands with KCC to standardize the color and painting standards to be applied to its "IPARK" residential complexes. As a follow-up to its recent brand renewal, the move aims to strengthen consistent brand experience and quality management from complex exteriors to common spaces.
IPARK Hyundai Development said Friday that it signed a business agreement with KCC on the 26th for "establishing IPARK brand signature color standards and producing a color manual book." The agreement was carried out as an extension of the IPARK brand renewal pursued to mark the 50th anniversary of HDC Group's founding. IPARK Hyundai Development plans to prepare the color system and painting standards to be applied to IPARK complexes together with KCC, which holds expertise in the fields of architectural paints and color design.
The two companies will standardize the color, painting, and material standards to be applied to complex exteriors, residential blocks, underground parking lots, and common spaces, and produce these as a manual book. IPARK Hyundai Development intends to apply this manual at each site to improve uniformity in painting colors and finishing standards, and to reduce quality variations between complexes.
The new color system also reflects the concept of Color Universal Design. The approach clearly distinguishes pedestrian and vehicle paths by color so that people with color vision deficiency and the elderly can easily recognize spaces, enhancing spatial recognition and the convenience of wayfinding. Through this, the company aims to create a residential environment where residents can use the complex more safely and comfortably.
"While there have been limitations in giving uniformity to the application of painting colors and finishing standards at each site, we expect that through this agreement we will be able to provide customers with a more consistent brand experience and enable stable quality management," an IPARK Hyundai Development official said. "Going forward, we will continue to implement our brand identity across the entire residential environment and steadily strengthen the value of IPARK as a life platform."
