GS Retail (007070) is rolling out an artificial intelligence shopping service that lets customers search for products, receive recommendations and check promotions through ChatGPT.
The company said on the 1st that it has officially launched a dedicated ChatGPT plug-in linked to its Our Neighborhood GS app. Users who enter a desired product or their preferences in ChatGPT can see items actually on sale at GS25, GS The Fresh and Wine25 Plus, along with promotional details such as buy-one-get-one-free offers. Unlike conventional search, which requires an exact product name, the service can recommend matching products simply by asking about categories of interest or preferences.
When a user selects a recommended product, the same detailed product information available in the Our Neighborhood GS app appears directly within ChatGPT. GS Retail plans to expand the feature to allow searches for offline store information, including the locations, business hours and available services of GS25 and GS The Fresh outlets.
"By linking with ChatGPT, we have laid the foundation for an AI shopping service that helps customers find the products they need easily and conveniently," a GS Retail official said. "We will develop it into a next-generation AI shopping assistant that goes beyond simple product recommendations to understand customers' shopping situations and provide information on nearby stores."
