KakaoBank (323410) said on the 7th it has launched "One-Month Savings with MMA2026," a product that raises a customer's chances of winning tickets to the 2026 Melon Music Awards as the number of deposits increases.
The product combines KakaoBank's existing 31-day short-term savings account, One-Month Savings, with entries for MMA2026 tickets. It is designed so that customers receive more entries the longer they keep depositing each day.
One-Month Savings is a flexible-deposit product that allows customers to put in anywhere from 100 won to 30,000 won a day. With each deposit, the Kakao Friends character Choonsik climbs one floor of a 31-story building. Since its launch in October 2023, cumulative accounts opened had surpassed 15 million as of the first half of this year.
This is the first KakaoBank partner savings product tied to a music festival. It is on sale for 14 days, from the 7th through the 20th of this month, with each customer limited to one account. The MMA is a popular music awards show that Melon has held since 2005. This year's event takes place Nov. 14-15 at Gocheok Sky Dome in Seoul.
Entries are awarded on a sliding scale based on the number of deposits. Customers receive one entry after their first deposit and five on the third. Those who complete all 31 deposits receive 100 entries on the final one. Saving every day for 31 days yields a total of 206 entries.
KakaoBank will draw 1,000 customers from among the entrants and give each one MMA2026 ticket. Winners will be notified individually on Nov. 5.
"We designed this product so that entries simply accumulate through steady saving, improving the odds of winning an MMA2026 ticket," a KakaoBank official said. "We hope customers build a habit of saving over a month and also get a chance to see their favorite artists perform live in November."
