Shinsegae Department Store said on the 20th that it is building a luxury designer hall at its Daegu store as part of a renovation marking the store's 10th anniversary. The strategy is to strengthen its overseas brand lineup and capture fashion spending in the Daegu and North Gyeongsang Province market.
The designer hall will occupy about 1,500 pyeong, or roughly 4,960 square meters, on the fourth floor. It will bring together major overseas fashion brands that had been scattered across several floors, along with new labels. Maison Margiela, Sacai, Jacquemus and Time Paris opened their first stores in the Daegu retail market on the 18th. Acne Studios and Lemaire will join in stages next month. Existing popular brands including Max Mara, Pleats Please, Issey Miyake and Herno will also greet customers in new stores.
The designer hall is part of a broader store renovation Shinsegae Department Store is carrying out for the Daegu store's 10th anniversary. Daegu Shinsegae, which opened in 2016, revamped its sports and casual wear section in February and unveiled a new women's fashion hall on the sixth floor in June. Following that renovation, sales in the women's fashion and contemporary categories rose 77.1% in July and August from a year earlier, while the number of shoppers increased 75%. A 300-pyeong, or about 990-square-meter, IKEA store recently opened on the eighth floor.
"The designer hall is characterized by a significant expansion of popular overseas brands in line with rising fashion demand among customers in Daegu and North Gyeongsang Province," a Shinsegae Department Store official said. "We will continue to introduce new content, including IKEA, to broaden the differentiated shopping experience that only Daegu Shinsegae offers."
