Samsung's Roh Vows to Lead Robot Industry With AI Experience

Tech Forum Held in U.S. Silicon Valley "Expanding New RX Business Built on AI Experience" Executives Including Yoon Jang-hyun, Lee Won-jin Gather

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By Kim Yoon-soosookim@sedaily.com
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Roh Tae-moon, president and head of Samsung Electronics' Device eXperience (DX) Division, delivers welcoming remarks at the 2026 Tech Forum held at Samsung Research America in Mountain View, California, on Nov. 18 local time. Photo courtesy of Samsung Electronics - Seoul Economic Daily Finance News from South Korea
Roh Tae-moon, president and head of Samsung Electronics' Device eXperience (DX) Division, delivers welcoming remarks at the 2026 Tech Forum held at Samsung Research America in Mountain View, California, on Nov. 18 local time. Photo courtesy of Samsung Electronics

MOUNTAIN VIEW, Calif. — Roh Tae-moon, president and head of Samsung Electronics' (005930) Device eXperience division, laid out a vision of becoming a company that leads the robot industry, speaking before top-tier global developers in Silicon Valley.

Roh attended the 2026 Tech Forum held on the 18th at Samsung Research America in Mountain View, California, where he said Samsung will "leap forward as a company that leads robot experience, or RX, by delivering artificial intelligence experiences to customers," the company said on the 20th.

The remarks restated on a global stage his plan to extend in earnest the AI capabilities built through Galaxy devices, including smartphones, into robotics. In July this year, Samsung created the RX Business Promotion Office, a dedicated unit reporting directly to Roh to drive the new robot business. "AI is a trend no one can go against," Roh said. "It is the driving force that will deliver intelligent, hyper-personalized experiences in every space where consumers live their daily lives, and lead innovation beyond physical constraints."

Yoon Jang-hyun, president and chief technology officer, delivered a keynote address on "Samsung Electronics' AI Leading the Future," presenting the new paradigm that the convergence of next-generation AI technology and robotics will create. Yoon concurrently serves as head of the hardware development team and head of the AI software development team at the RX Business Promotion Office.

Samsung's Tech Forum is an annual event that invites technology talent to hear about the company's key business directions and research areas and to discuss the latest technology trends. This year's forum drew about 80 participants, including Roh, Yoon, Lee Won-jin, president and head of the Visual Display Business, Choi Won-joon, president and chief operating officer of the Mobile eXperience Business, and lead developers from global information technology companies.

A Samsung Electronics official said the company "plans to continue holding a range of events to strengthen networking and technology exchange with outstanding global talent."

Yoon Jang-hyun, president and chief technology officer, delivers a keynote speech titled "Samsung Electronics' AI Leading the Future" at the 2026 Tech Forum held at Samsung Research America in Mountain View, California, on Nov. 18 local time. Photo courtesy of Samsung Electronics - Seoul Economic Daily Finance News from South Korea
Yoon Jang-hyun, president and chief technology officer, delivers a keynote speech titled "Samsung Electronics' AI Leading the Future" at the 2026 Tech Forum held at Samsung Research America in Mountain View, California, on Nov. 18 local time. Photo courtesy of Samsung Electronics

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Original reporting by Kim Yoon-soo for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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