K-Pop Group Meets Finance YouTuber, and Shinsegae Heiress Speaks Up

Video Released on All Day Project's Official YouTube Channel

News|
|
By Seoul Economic Daily
||
Screenshot from the YouTube channel "All Day Project" - Seoul Economic Daily 연예,연예,연예가화제 News from South Korea
Screenshot from the YouTube channel "All Day Project"
Screenshot from the YouTube channel "All Day Project" - Seoul Economic Daily 연예,연예,연예가화제 News from South Korea
Screenshot from the YouTube channel "All Day Project"

The five-member co-ed group All Day Project — Annie, Tarzan, Bailey, Woochan and Youngseo — showed off their comedic chops in a meeting with Shuka, one of South Korea's best-known finance YouTubers.

A video titled "Learning Crew — Investing" was posted on the 7th on All Day Project's official YouTube channel. It featured Shuka, who runs the finance and stock market channel Shuka World with 3.7 million subscribers, giving the members a lesson on personal investing.

When Shuka first asked whether any of the members invested in stocks, only Woochan answered: "Just a little."

Asked how the others managed their money, Tarzan said he buys Pokemon cards, adding that he considers them worth investing in. When Shuka asked whether cards alone would be enough once his wealth started growing in earnest, Tarzan replied with conviction that they might actually be safer than buying stocks, because "there is no child who dislikes Pokemon" — drawing laughs.

Turning to a past U.S. Powerball jackpot worth roughly 2.8 trillion won, Woochan said he was curious about how such winners fare, noting that lottery winners often come to a bad end. "I heard they live extravagantly and then lose it all in an instant," he said. Shuka said there are a great many cases of people who received 2 billion, 3 billion, 10 billion or 5 billion won and ended badly.

At that point Annie, who had stayed quiet throughout the lesson, spoke up. "With 2.8 trillion won, I don't think it would end badly," she said. Shuka called it the right answer, explaining that at an interest rate of even 3%, a sum of 2.8 trillion won would generate about 7 billion won a month in interest — enough that the principal would barely shrink no matter how much was spent.

All Day Project debuted in 2025 under The Black Label, the music label headed by producer Teddy. Annie, whose given name is Moon Seo-yoon, is a granddaughter of Shinsegae Group Chairwoman Lee Myung-hee and the eldest daughter of Shinsegae (004170) Chairwoman Chung Yoo-kyung.

News1

Companies in this story

Original reporting by Seoul Economic Daily for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

Watch · Seoul Economic Daily

More →
4:38
World News Day 2026 — Know the facts. Understand what matters. #ChooseTrustedJournalism

AI KEY

Preview
Korean Corporate Intelligence HubKOSPI · KOSDAQ · 12 sectors

A live, cap-weighted view of every KOSPI and KOSDAQ sector, with same-day Korean reporting distilled by company — built for foreign investors, correspondents and analysts who need to scan Korea before the next session.

Korea Company Atlas

Preview
Market Ontology · The Feedback LoopKFTC 2025 · 92 groups · 121,954 articles

An English ontology of the Korean market — how companies, the media, the government and the National Assembly move each other in a loop. Korea's named controlling persons and designated business groups are a mechanism, not a risk to be priced blind.

SIGNAL

Now live
English Edition · Capital MarketsM&A · IPO · PE · Fund Flows

SIGNAL English Edition is live — Korea's deal desk reporting in English. M&A, IPOs, private equity and fund flows, covered daily for global institutional investors. Browse free; subscriber-only scoops at the 50% intro rate.