DAEGU — Lee Dong-won took office on the 1st as the new chief executive of EXCO, the exhibition and convention center in Daegu.
Lee was selected through an open recruitment process and formally appointed at a shareholders' meeting the previous day. His term runs for two years.
He is a specialist in the MICE — meetings, incentives, conferences and exhibitions — and marketing fields, having served as chief executive of COEX, chairman of the Korea Exhibition Industry Association and executive vice president at LG Ad.
EXCO said the new chief executive, who combines extensive on-site experience with professional expertise, is the right person to raise the company's exhibition competitiveness to a higher level and to lead organizational stability and a global push.
"I will actively apply AI and digital technology to the exhibition and convention industry," Lee said. "Drawing on the MICE and marketing experience I built in the field, I will dramatically raise EXCO's expertise in exhibition planning and operations."
