Samjin Pharmaceutical (005500) has launched community outreach programs aimed at improving public awareness of dementia and supporting patients and their caregiving families.
The company said on the 21st that it ran a mobile community program called the "Memory Photo Studio" on the 16th in partnership with the Seodaemun-gu Dementia Relief Center, marking Overcoming Dementia Day.
The Memory Photo Studio, launched for the first time, is a family program that captures the everyday moments of dementia patients and their caregiving families in photographs. It was designed to offer keepsake memories to patients and families coping with changes in daily life after a dementia diagnosis. The company standardized its operating manual so the program can be extended to dementia relief centers in other districts.
Working with a professional studio, Samjin Pharmaceutical set up a temporary shooting space at the center and photographed 18 families that had registered in advance. An employee volunteer group also took part in the center's dementia management programs, including cognitive workbooks and horticultural therapy, and prepared board games for older adults with dementia.
Earlier, on the 21st of last month, employees completed "Dementia Partner" training hosted by the Mapo-gu Dementia Relief Center, laying the groundwork for certification as a Dementia-Friendly Company. The company also launched "Sambongdan," a volunteer corps of 16 employees, to sustain its community work in the dementia field.
The name Sambongdan refers to three peaks representing volunteers, beneficiaries and the local community coming together in solidarity and cooperation. Samjin Pharmaceutical plans to expand community outreach around the group.
"Dementia is not a problem for individuals and families alone, but a challenge that society must shoulder and solve together," said Choi Ji-sun, vice president of Samjin Pharmaceutical's management division. "As a pharmaceutical company, we will continue community programs that put social responsibility and shared growth into practice."
