LS Chairman Urges Staff to Embrace AI Speed, Lift Productivity

■ Calls for Innovation at 'LS Future Day' About 500 Attend, Including Affiliate CEOs Pushes 'AI Innovation' on Manufacturing and Field Operations

Finance|
| Updated 2026.09.20. 18:51:59
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By Kim Yun-soosookim@sedaily.com
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LS Group Chairman Koo Ja-eun delivers encouraging remarks to some 500 employees at the 5th LS Future Day held at LS Tower in Anyang, Gyeonggi Province, on Nov. 18. Courtesy of LS - Seoul Economic Daily Finance News from South Korea
LS Group Chairman Koo Ja-eun delivers encouraging remarks to some 500 employees at the 5th LS Future Day held at LS Tower in Anyang, Gyeonggi Province, on Nov. 18. Courtesy of LS
LS Group Chairman Koo Ja-eun discusses AI innovation measures with employees at the 5th LS Future Day held at LS Tower in Anyang, Gyeonggi Province, on Nov. 18. Courtesy of LS - Seoul Economic Daily Finance News from South Korea
LS Group Chairman Koo Ja-eun discusses AI innovation measures with employees at the 5th LS Future Day held at LS Tower in Anyang, Gyeonggi Province, on Nov. 18. Courtesy of LS

LS (006260) Chairman Koo Ja-eun urged employees, including chief executives of major affiliates, to keep up with changes in the artificial intelligence era faster than anyone else and strengthen the group's business competitiveness.

Koo made the remarks at the fifth LS Future Day, held on the 18th at LS Tower in Anyang, Gyeonggi Province, under the theme "Moving Beyond AI Exploration to Business Results," LS said on the 20th. "We live in an era when yesterday's science fiction becomes today's reality, and today's new technology becomes tomorrow's ordinary technology," Koo said. "LS must not fear the pace of change but be the first to enjoy that pace."

Koo also called for dramatic gains in productivity at offices and manufacturing sites. "We must add AI to our products and services to create new value that customers can feel," he said. About 500 group employees, including chief executives, chief operating officers and chief technology officers of major affiliates, attended the event and pledged to accelerate AI-driven innovation at manufacturing and working sites.

LS Future Day is an event where the group shares new business ideas, research and development achievements and work innovation results, and identifies new business opportunities. It began in 2022 with Koo's inauguration and marked its fifth edition this year. Starting with Tesla's strategy and leadership in the first year, the event has covered shifts in the international order, the AI era and a world realigned by power, generating more than 500 new business ideas in batteries, next-generation power solutions and AI.

This year's event also featured the LS Future Forum, an expert session on ways to apply AI to business. Speakers included Yoon Song-yee, chief executive of Principle Venture Partners; Yoon Sung-roh, a professor at Seoul National University; Kim Jang-hyun, a partner at Boston Consulting Group; and Kwon Seok-joon, a professor at Sungkyunkwan University. They shared insights on nurturing talent in the AI era, strategies for applying AI at industrial sites, innovation in finance operations and changes in manufacturing environments.

LS Group Chairman Koo Ja-eun (fifth from left) poses for a photo with employees at the 5th LS Future Day held at LS Tower in Anyang, Gyeonggi Province, on Nov. 18. Courtesy of LS - Seoul Economic Daily Finance News from South Korea
LS Group Chairman Koo Ja-eun (fifth from left) poses for a photo with employees at the 5th LS Future Day held at LS Tower in Anyang, Gyeonggi Province, on Nov. 18. Courtesy of LS

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Original reporting by Kim Yun-soo for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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