Hyundai Motor September Sales Fall 16% to 307,998 Vehicles

Buyers Hold Off for New Models Domestic Sales Drop 25.7% Overseas Sales Decline 13.9%

Finance|
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By Jung Hye-jinsunset@sedaily.com
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Hyundai Motor's headquarters in Yangjae, Seoul. Hyundai Motor - Seoul Economic Daily Finance News from South Korea
Hyundai Motor's headquarters in Yangjae, Seoul. Hyundai Motor

Hyundai Motor (005380.KS) said its September sales fell 16.0% from a year earlier, as buyers held off purchases while waiting for new models.

The automaker sold a combined 307,998 vehicles globally last month, it said on the 1st. Domestic sales fell 25.7% from a year earlier to 49,022 units, while overseas sales dropped 13.9% to 258,976 units.

Compared with August, when a strike disrupted production, domestic sales rose 42.8% and overseas sales gained 0.5%.

In the domestic market, sedan sales totaled 20,901 units, led by 8,898 Grandeurs, 7,305 Avantes and 4,153 Sonatas.

Recreational vehicles sold 13,710 units, including 3,217 Santa Fes, 2,965 Palisades and 1,872 Konas.

Small commercial vehicles totaled 6,653 units, with 3,420 Porters and 3,088 Starias, while mid-size and large buses and trucks sold 2,016 units.

Luxury brand Genesis sold 5,742 units, including 1,959 G80s, 1,959 GV70s and 1,261 GV80s.

"September had fewer business days because of the Chuseok holiday, and demand was affected by buyers waiting for new models," a Hyundai Motor official said. "We will expand sales by introducing new vehicles with strong product appeal, such as the all-new Tucson."

Original reporting by Jung Hye-jin for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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