Lotte Department Store said on the 1st that it is running Montblanc's "Let's Write" pop-up store at The Crown on the first basement level of Avenuel Jamsil through Oct. 18.
Lotte Department Store designed the pop-up as a hands-on space where visitors can write and record with Montblanc writing instruments.
The retailer also prepared an exclusive product developed with Montblanc. The "Sartorial Leather Note," a collaboration item branded "Lotte Jamsil World Tower x Montblanc," features a watercolor illustration of the Lotte World Tower on one of Montblanc's signature notebooks.
Customer participation programs are also on offer. They include "Montblanc POST," in which visitors write a letter on a Montblanc postcard and send it through a mailbox set up in the store, along with a calligraphy event and other hands-on content.
Oh Myung-hoon, head of Lotte Department Store's overseas watch and jewelry team, said the company will continue to offer customers a differentiated luxury brand experience through collaboration products and various hands-on content available only at Lotte Department Store.
