Samsung Electronics (005930.KS) said on the 1st that it is holding a special promotion to mark the 80th anniversary of JBL, the audio brand owned by its subsidiary Harman. The event runs from that day through the 31st across online and offline channels including Samsung Store, Samsung.com and NAVER.
The promotion offers discounts on popular products such as portable speakers, headphones and earphones. The JBL GRIP, an ultra-light portable Bluetooth speaker, is available at up to 48% off. The JBL Tour One M3 flagship headphones, the JBL Authentics 300 smart home speaker and the JBL Tour Pro 3 flagship earphones are discounted by up to 38%.
Samsung is also running a giveaway that provides a JBL Go 5 speaker to buyers of the JBL EasySing Mic Mini or JBL EasySing Mic Duo, microphones with built-in artificial intelligence.
Samsung will separately hold a JBL 80th anniversary exhibition at Project Space Line in Seoul's Gangnam district from the 24th through the 31st of this month. The exhibition also marks the 60th anniversary of Bowers & Wilkins, which Samsung acquired last year.
The exhibition introduces key products and brand history showcasing JBL's innovations from the 1940s to the present. Signature products rooted in the brand's long tradition will be displayed and demonstrated alongside the latest models. The recently unveiled 800 Series Diamond D5 flagship speaker will also be on show.
