Rosé Teams With Apple for New Single Shot Entirely on iPhone

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By Seoul Economic Daily
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null - Seoul Economic Daily 연예,연예,연예가화제 News from South Korea

Rosé, a member of K-pop girl group BLACKPINK and a solo artist, is releasing a new solo single.

The singer will drop the single "new trick" at 8 a.m. on the 18th, or 7 p.m. Eastern time on the 17th, according to social media posts by Rosé and Apple on the 9th.

The music video was directed by Dave Meyers, the internationally known director behind videos for pop stars including Taylor Swift, Kendrick Lamar and Harry Styles.

The video was filmed entirely on Apple's latest smartphone, the iPhone 18 Pro, and will be released as part of the company's global "Shot on iPhone" campaign.

A teaser clip released earlier showed Rosé holding a lollipop alongside a snippet of the track that combined distorted electric guitar sounds with layered vocals, signaling a shift in her musical direction.

Rosé has built her standing as a global solo artist with "APT.," a collaboration with U.S. pop star Bruno Mars that was released ahead of her first full-length album "rosie" in December 2024 and reached No. 3 on the Billboard Hot 100. She is expected to release a new solo album next year.

Newsis

Original reporting by Seoul Economic Daily for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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