Simmons, a bedding brand specializing in sleep, has upgraded sleep-related content at its major stores across South Korea.
The company said on the 23rd that it revamped the sleep kiosks and sleep boards at its main stores nationwide with advice from the Korean Sleep Research Society. The kiosks and boards are designed to deliver useful information about sleep in an accessible and entertaining way.
The revamp puts more emphasis on interactive features. Chief among them is the newly introduced S-BTI, or Simmons sleep type test. Modeled on the MBTI personality assessment, the test asks nine questions about situations people might encounter in daily life or while traveling to identify their sleep type. After completing the test, users receive information on the sleep characteristics of their type as well as product recommendations, including a "Fantastic Bed Mate" match.
The sleep boards have also been reorganized to cover foods that aid deep sleep, a guide to bedside stretching, scents that promote sleep and the "4-7-8" breathing technique for nights when sleep does not come. Interactive elements such as a maze and a checklist for a good-sleep routine have been added.
"As a brand specializing in sleep, we stayed true to the fundamentals of our business and overhauled this content so that people can build healthy sleep habits," a Simmons official said.
Simmons and the Korean Sleep Research Society also plan to survey and publish the Korea Sleep Integrated Quotient (KSIQ), an annual measure that assesses sleep quantity, sleep quality and lifestyle habits. The two signed a memorandum of understanding in March and have released the 2026 Korea Sleep Health Report and the KSIQ.
