Hyundai, Nvidia and LG Form Self-Driving Alliance to Take On Tesla

■AI PRISM [Campus News] Hyundai, LG and Nvidia to Mass-Produce Level 2++ Cars in 2028 AI Hacking Puts Airports, Power Plants and Water Systems in Range Samsung to Invest 5.48 Trillion Won in Vietnam Memory Fab

Finance|
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By Kim So-yoon, Intern Reporterthdbs@sedaily.com
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Hyundai, Nvidia and LG Form Self-Driving Alliance to Take On Tesla - Seoul Economic Daily Finance News from South Korea

▲ AI PRISM* Personalized Economic Briefing

* Editor's note: AI PRISM (Personalized Report & Insight Summarizing Media) is an artificial intelligence-based personalized news recommendation and summary service developed with support from the Korea Press Foundation. It selects and delivers six tailored news items for each reader type.

[Key Issue Briefing]

■ AI DV triple alliance launched: Hyundai Motor Group, Nvidia and LG have begun building an AI-defined vehicle (AI DV) ecosystem to compete with Tesla's FSD. Hyundai Motor will supply driving data, Nvidia will handle AI computing and LG will take charge of in-vehicle digital experience, under a division of labor aimed at mass-producing Level 2++ self-driving cars in 2028.

■ AI cyberattacks spreading to national infrastructure: Autonomous hacking, in which AI analyzes the causes of its own failures and changes attack paths on its own, is spreading beyond the financial sector to core infrastructure such as power, telecommunications and transportation. As the time, cost and expertise required for attacks fall, demand from companies and governments for cybersecurity specialists is climbing steeply.

■ Samsung Electronics diversifies chip back-end bases: Samsung Electronics will build two memory test fabs at the Yen Binh Industrial Park in Vietnam's Thai Nguyen province, targeting operation of the first line (V1) in the fourth quarter of next year. With total investment of about 5.48 trillion won across both plants, the strategy expands final testing — currently concentrated in Korea — overseas to spread supply chain risk.

[News of Interest to University Students and Job Seekers]

1. "Taking On Tesla": Hyundai Motor, Nvidia and LG Form Self-Driving Triple Alliance

Key points: LG and Nvidia have begun a project to commercialize a next-generation AI DV platform, with a strategic memorandum of understanding signed in August by LG Group Chairman Kwang-mo Koo and Nvidia CEO Jensen Huang serving as the catalyst for the partnership. The two companies have started developing a high-performance computing (HPC) platform that combines LG's in-vehicle infotainment (IVI) and software capabilities with Nvidia's Drive Hyperion self-driving system. Hyundai Motor plans to mass-produce Hyperion-based Level 2++ vehicles from 2028, and LG Display is developing pillar-to-pillar (P2P) OLED panels stretching from the driver's seat to the passenger seat, as well as slidable OLED, with the AI DV era in mind. Demand for engineering jobs in self-driving, automotive electronics and vehicle software is expected to grow sharply.

2. Carving Out Hacking Routes Even After "FAIL": "Airports and Power Plants Are Already in Range"

Key points: In an AI penetration test demonstration released by AhnLab, the AI did not stop at a "FAIL" result but analyzed the causes of failure and changed its route, going as far as confirming the possibility of remote code execution (RCE). Autonomous hacking that repeats a cycle of reconnaissance, planning, execution, analysis and retry is lowering both attack costs and technical barriers to entry, bringing core infrastructure within the scope of attack probing. Claude and GPT models were mobilized in this year's hack of a Mexican water utility, and a Polish combined heat and power plant, Brussels Airport in Belgium and a water system in Minnesota in the U.S. were also among the victims. As AI attacks accelerate, demand is rising steeply for cybersecurity specialists who can find and block vulnerabilities preemptively.

3. [Exclusive] Samsung Electronics Moves to Build Chip Testing Line in Vietnam

Key points: Samsung Electronics has decided to build two memory test fabs at the Yen Binh Industrial Park in Vietnam's Thai Nguyen province and has confirmed operation of the V1 line at the first plant in the fourth quarter of next year, with about 2 trillion won going into the first plant alone and a total of 5.48 trillion won including the second plant. The Vietnam fabs will take charge of final testing, bringing in DRAM and NAND flash chips that have completed packaging at the Cheonan campus in Korea and screening out defective products by testing electrical performance and durability at high temperature and high voltage. Samsung has already dispatched more than 100 Vietnamese engineers to its Cheonan and Onyang campuses, passing on expertise in memory test processes, equipment operation and quality control through its SEED program for training new engineers. The overseas expansion of chip back-end operations is widening career paths for global local engineering roles in addition to semiconductor jobs in Korea.

[Reference News for University Students and Job Seekers]

4. Sovereign AI Model Program Revamped; Frontier AI Development to Start Next March

Key points: The government will restructure its sovereign AI foundation model program into two tracks — frontier AI development and diffusion into industrial settings — with Anthropic's release of a Mithos preview in April this year serving as the trigger for the shift. Next year's budget of 4.7 trillion won and 10,000 Nvidia Vera Rubin GPUs will be concentrated on frontier AI development, and the existing method of distributing 1,000 GPUs each to participating companies will also be reworked. A public call for proposals will follow passage of the budget by the National Assembly at year-end, with development starting as early as March next year under a structure designed to allow universities and research teams to take part alongside large companies. Expanded investment in AI model development and industrial diffusion is expected to increase jobs in research and development and AI engineering.

5. K-Fashion Rushes Into Collaborations With Esports Teams

Key points: Major Korean fashion platforms including Musinsa, Ably and W Concept are successively expanding releases of collaboration products with esports teams such as T1 and Gen.G, rapidly diversifying the use of team intellectual property from uniforms into apparel, beauty and collectible goods. The global esports market surged from $2.68 billion last year to $3.28 billion this year and is projected to climb to $11.53 billion by 2032. A hoodie from a collaboration between Gen.G and Kirsh sold out completely on its first day, and peak concurrent viewership for the League of Legends event at this year's EWC reached about 1.48 million, a record high. As the convergence of fashion and esports grows quickly, job opportunities in IP marketing, brand collaboration and content planning are widening along with it.

6. Fallout From Asian Games Gold Medal Remarks: Rival Parties Agree on Reworking Military Exemption System

Key points: Players on the national soccer team that won gold at the 2026 Aichi-Nagoya Asian Games drew a storm of criticism for treating military service as a personal benefit after saying they "played with nothing but the military exemption in mind" and "won't be going to the military." Rep. Kim Byung-joo of the Democratic Party of Korea argued that the military service exemption system for arts and sports personnel, introduced in 1973, should be gradually scaled back, saying "BTS also fulfilled their national defense duty," while the People Power Party raised the need for a redesign based on the level of competition and international standing in each sport. With fairness disputes also flaring over the case of the national baseball team, a range of proposals from outright abolition to redesigning the criteria is pouring out. With both the governing and opposition parties agreeing on the need for reform, the likelihood of full-scale institutional debate at the National Assembly is growing.

Hyundai, Nvidia and LG Form Self-Driving Alliance to Take On Tesla - Seoul Economic Daily Finance News from South Korea
Hyundai, Nvidia and LG Form Self-Driving Alliance to Take On Tesla - Seoul Economic Daily Finance News from South Korea
Hyundai, Nvidia and LG Form Self-Driving Alliance to Take On Tesla - Seoul Economic Daily Finance News from South Korea
Hyundai, Nvidia and LG Form Self-Driving Alliance to Take On Tesla - Seoul Economic Daily Finance News from South Korea
Hyundai, Nvidia and LG Form Self-Driving Alliance to Take On Tesla - Seoul Economic Daily Finance News from South Korea
Hyundai, Nvidia and LG Form Self-Driving Alliance to Take On Tesla - Seoul Economic Daily Finance News from South Korea

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Original reporting by Kim So-yoon, Intern Reporter for Seoul Economic Daily.

AI-translated from Korean. Quotes from foreign sources are based on Korean-language reports and may not reflect exact original wording.

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